Taking The Macallan Scotch Whiskey to the Next Generation
Jul 19, 2021
Based in Los Angeles, Kieron Elliot is national brand ambassador for the Macallan Scotch Whiskey in the US. We discuss the Macallan's strategy for introducing a whiskey typically preferred by older, white, affluent males to the next generation. Kieron tells me their customer is already much more diverse than I'm aware and we sample some of the Macallan's offerings on the air. (Warning - this episode will make you want to sample a good scotch. And you definitely should.)